KOREASCHOLAR

THE TEMPORAL DYNAMICS OF CONSUMER NEGATIVITY: HOW CIRCADIAN RHYTHMS INFLUENCE NEGATIVE REVIEWS AND CONSUMER SENTIMENT

Jeonghwa Seo, Ohjin Kwon, Hakkyun Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.951

EXTENDING THE UNPLANNED PURCHASE TYPOLOGY AND SHOPPER SENTIMENT TOWARD UNPLANNED PURCHASE

Hiroshi Nakamura, Yukari Sugimoto, Kazumasa Suzuki

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.769-773

COGNITIVE DISSONANCE AND CONSUMER SENTIMENT INITIATED BY SOCIAL MEDIA ABOUT ALTERNATIVE FOOD SOURCES: THE CASE OF LAB GROWN MEAT

Barbara Gligorijevic, Edwina Luck

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.551-556

IF YOU DO NOT LIKE ME, I DO ESG – FIRMS’ RESPONSE TO THE NEGATIVE SENTIMENT

Hang Dong, Jikyung Kim, Yanlei Zhang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.495