KOREASCHOLAR

EXTENDING THE UNPLANNED PURCHASE TYPOLOGY AND SHOPPER SENTIMENT TOWARD UNPLANNED PURCHASE

Hiroshi Nakamura, Yukari Sugimoto, Kazumasa Suzuki

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.769-773

COGNITIVE DISSONANCE AND CONSUMER SENTIMENT INITIATED BY SOCIAL MEDIA ABOUT ALTERNATIVE FOOD SOURCES: THE CASE OF LAB GROWN MEAT

Barbara Gligorijevic, Edwina Luck

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.551-556

IF YOU DO NOT LIKE ME, I DO ESG – FIRMS’ RESPONSE TO THE NEGATIVE SENTIMENT

Hang Dong, Jikyung Kim, Yanlei Zhang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.495