KOREASCHOLAR

IDENTIFYING REFINED KEY DIMENSIONS WITH SENTIMENTS: EMPIRICAL METHOD AND APPLICATION TO VIDEO GAME REVIEWS IN STEAM WEBSITE

Sunghoon Kim, Jongkuk Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.819

A TEXT ANALYTICS APPROACH TO CONSUMERS’ SENTIMENTS ABOUT THE METAVERSE: EVIDENCE FROM TWITTER

Eonyou Shin, Chreston Miller

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.313

EXAMINING CONSUMER VALUES AND SENTIMENTS ABOUT GREEN HOTELS: A CROSS-CULTURAL MIXED-METHODS ANALYSIS OF USER GENERATED CONTENT

Vaibhav Shwetangbhai Diwanji, Jaejin Lee, Juliann Cortese, Kyeongwon Kwon

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.48-49

ADVERTISING AND INVESTOR SENTIMENTS

Jikyung Jeanne Kim, Hang Dong, Jeonghye Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1021-1024

ANALYSING SENTIMENTS OF ONLINE REVIEWS ON RESTAURANTS IN MALAYSIA USING PREDICTIVE TEXT ANALYTICS

Kok Wei Khong, Fon Sim Ong, Babajide AbuBakr Muritala, Ken Kyid Yeoh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.200