KOREASCHOLAR

USING THE NET PROMOTER SCORE TO IDENTIFY BRAND ADVOCACY WITHIN A CARE-BASED, LOW SWITCHING SERVICE CONTEXT

Saadia Shabnam, Aziemah Othman, Graham Ferguson, Brian T. Hart

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.602

UNFOLDING THE RELATIONSHIP-BUILDING POTENTIAL OF BRAND CHATBOTS FOR SERVICE BUSINESSES

Jhih-Syuan (Elaine) Lin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.117

SERVICE RECOVERY AND BEHAVIOURAL INTENTIONS: THE MODERATING ROLES OF FAILURE SEVERITY, PERSONALITY TRAIT AND BRAND RELATED CONSTRUCT

Sarabjit Kaur Sidhu, Fon Sim Ong, Sathyaprakash Balaji Makam

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1551-1555

THE INDEPENDENT EFFECTS OF BRAND WARMTH AND BRAND COMPETENCE PERCEPTION ON CONSUMERS’ COMPLAINING RESPONSES TO SERVICE FAILURES

Shannon X. Yi, Chloe Y. Qiu, Lisa C. Wan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1065-1066

CUSTOMER ENGAGEMENT AND ITS OUTCOMES: THE ROLES OF SERVICE ENVIRONMENT AND BRAND EQUITY

Ou Juanjuan, IpKin Anthony Wang, Matthew Tingchi Liu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1060-1064

THE INTERRELATIONSHIPS BETWEEN CASINO BRAND IMAGE, CASINO SERVICE, CUSTOMER SATISFACTION AND LOYALTY

Sow Hup Joanne Chan, Yim King Penny Wan, Miyoung Jeon

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.729

ANTHROPOMORPHISM IN LUXURY GOODS AND LUXURY SERVICE BRAND EVALAUTIONS

Seonjeong Ally Lee, Haemoon Oh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.301-302

DEVELOPING SOCIAL-MEDIA BASED CONSUMER BRAND RELATIONSHIPS: COMPARING GOODS AND SERVICE BRANDS

Sony Kusumasondjaja

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.175-180

THE IMPACT OF SERVICE BRAND PERSONALITY ON BRAND AFFECT, BRAND TRUST AND BRAND LOYALTY

Ursula Bougoure, Dominique Greer, Ben Smith

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1130