KOREASCHOLAR

TRANSFORMING HOSPITALITY: THE IMPACT OF SERVICE ROBOT INTEGRATION ON CUSTOMER EXPERIENCE AND ORGANIZATIONAL BRAND REPUTATION

Natalia De Mena-Fernandez De Larrea, Maria Elena Aramendia-Muneta, Maria Pilar Martinez-Ruiz

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1031

A STUDY ON THE IMPACT MECHANISM OF AI SERVICE AGENTS ON CONSUMER SERVICE EXPERIENCE

Feng Li, Rong Bu, Huanzhang Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.689

RESEARCH ON THE IMPACT OF CUSTOMER RITUALIZED EXPERIENCE ON BRAND LOYALTY: THE MODERATING ROLE OF PERCEIVED SERVICE INTELLIGENCE

Shuman Wang, Mengyao Li, Chunlin Yuan, Tianjiao Wang, Juran Kim, Hakil Moon

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.37

SUSTAINABLE COMPETITIVE ADVENTAGE OF O4O SERVICE THROUGH ESPORTS: FOCUSING ON ESPORTS CHARACTER EXPERIENCE

Jaehun Kim, Jong-Kuk Shin, Sung Hyun Rhee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.403

B2B SERVICE EXPERIENCE ON REPURCHASE INTENTION: THE ROLE OF CUSTOMER ENGAGEMENT AND AGILITY

Sang-chul Son, Yerim Chung, Seo Chul Jang, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.192-194

HOW DOES FREE TRIAL EXPERIENCE INFLUENCE THE STREAMING SERVICE SUBSCRIPTION?

Sunghyun Jang, Subin Im

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1290

DO VIRTUAL CUSTOMER SERVICE AGENTS IMPACT E-COMMERCE EXPERIENCE? A STUDY OF AIRLINE WEBSITE USERS

Ana Maria Soares, José Carlos Pinho, António Alves

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.637-638

THE EFFECT OF CUSTOMER ENGAGEMEMTN EXPERIENCE ON REPURCHASE INTENTION BASED ON THE CAPAABILITY OF TECHNICAL SUPPORT OF SALESPERSON IN CUSTOMER PERCEIVED QUALITY OF SERVICE: FOCUSED ON THE ENERGY INDUSTRY IN NEED OF LONG-TERM SERVICE

Seo Chul Jang, So Young Her, Kyung Hoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.598

HOW CUSTOMER EXPERIENCE ARE TRANSMITTED TO CUSTOMERS? : INVESTIGATION INTO DESIGNER’S ATTITUDE AND CUSTOMER PERCEPTION IN SERVICE DESIGN

Takuo ANDO, Hikaru MAKINO

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1044-1047

CONSUMER EMOTION ELICITATION AND POST-EXPERIENCE BEHAVIORS

Yen-Tsung Huang, Yi-Ju Su

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1874