KOREASCHOLAR

VALUE CO-CREATION AND SERVICE EXCHANGE VIA NON-FUNGIBLE TOKEN (NFT) IN AN ONLINE MARKETING ENVIRONMENT: A UNIQUE PERSPECTIVE THROUGH SERVICE-DOMINANT (S-D) LOGIC

Daniel Rayne, Ashish Kumar

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.589-595

THE PERSONALIZATION-PRIVACY PARADOX: EXAMINING THE IMPACT OF TARGETING DISCLOSURES ON CONSUMER BEHAVIOR IN ONLINE PRIVACY

Rachel Esther Lim, Yoon Hi Sung, Eun Yeon Kang, Kacy Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.42

LEVERAGING BIG DATA AND ARTIFICIAL INTELLIGENCE FOR SERVICE INNOVATION IN MARKETING

Murat Acar, Aysegul Toker

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1351-1354

E-WOM IN SOCIAL NETWORK PLATFORM SERVICE WITH SUSTAINABLE MARKETING ACTIVITIES

Chang Suk Choi, Sang Jim Kim, Kyung Hoon Kim, Sang Cheol Jeong

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1094-1096

HOW DO MULTINATIONAL CORPORATIONS TRANSMIT SERVICE BRANDS TO THE LOCAL EMPLOYEES OF THE HOST COUNTRY? AN INTERNAL MARKETING MECHANISM APPROACH

Chan Hsiao, Yi-Hsuan Lee, Yuh-Ting Chih

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2174