KOREASCHOLAR

BEYOND VALUE-IN-USE: EXPLORING VALUE-IN-BEING IN SERVICE ENVIRONMENTS

Saifeddin Alimamy, Mathew Chylinski

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.559-560

VALUE CO-CREATION AND SERVICE EXCHANGE VIA NON-FUNGIBLE TOKEN (NFT) IN AN ONLINE MARKETING ENVIRONMENT: A UNIQUE PERSPECTIVE THROUGH SERVICE-DOMINANT (S-D) LOGIC

Daniel Rayne, Ashish Kumar

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.589-595

MANAGING INNOVATION PERFORMANCE: A SERVICE-DOMINANT LOGIC VIEW

Li-Wei Wu, Chung-Yu Wang, Ya-Ting Wu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1439