KOREASCHOLAR

HOW AND WHEN DIGITAL SERVITIZATION PAYS OFF?

Sohee Jeong, Jae Wook Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.735

SERVITIZATION OF AI IN CONSUMER MARKETS: ADDRESSING EMOTIONAL NEEDS IN DIGITAL FITNESS

Ying Feng, Jun Hwa Cheah

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.572

THE EFFECT OF DIGITAL SERVITIZATION EXPERIENCE ON VALUE-IN-USE IN VIDEO CONFERENC PROGRAM

Jin Soo Kim, Kyung Hoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1626