KOREASCHOLAR

BETTER TOGETHER: THE ROLE OF INTERACTIVITY IN ENGAGING SHARING ECONOMY PLATFORM USERS

Ruizhi Yuan, Yanyan Chen, Timo Mandler

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.684

THE MYSTERY OF CONSUMER VALUE STRUCTURE IN SHARING ECONOMY--AN EMPIRICAL RESEARCH BASED ON CONSUMER VALUE PROPOSITION

Li Feng, Lu Hui, Hou Meiqian, Cui Kangle

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1206-1223

BAD BEHAVIOR AND CUSTOMER CITIZENSHIP BEHAVIOR IN SHARING ECONOMY

Joonheui Bae, Dong-Mo Koo, Kyung Hoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.900

THE SPATIALLY VARYING EFFECT OF PRODUCT ATTRIBUTES ON PEER-TO-PEER HOMESHARING PERFORMANCE: A CASE STUDY OF MIAMI AIRBNB LISTINGS

Seongsoo Jang, Jinwon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.584-586

THE FIRST TRAVELER ATTRIBUTES FOR SUBSEQUENT PEER-TO-PEER RIDESHARING DEMAND: EFFECTS OF HOMOPHILY AND HETEROPHILY

Seongsoo Jang, Mehdi Farajallah

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.581-583

A PERCEIVED SERVICE QUALITY MODEL IN SHARING ECONOMY: THE CASE OF AIRBNB

Murat Acar, Aysegul Toker

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1179-1185

USER ENGAGEMENT IN SHARING ECONOMY

Hongtao Yang, Jinghan Chen, Chengli Hu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.720-742

THE COMPLEXITY OF MARKETING ACTIVITIES IN THE SHARING ECONOMY

Nikolaos Pappas

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.598-603

AFFECT AND COGNITION IN SHARING ECONOMY-BASED EXPERIENTIAL TOURISM

K. Aso, H. Nakagawa, F. Sussan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.244-249

TOURISM SHARING ECONOMY ANDWELLBEING

Yousra Asaad, Yi-Chuan Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.242

CREATING CONSUMER VALUES IN AIRBNB: TESTING THE EFFECTS OF THE UNDERLYING VALUE DIMENSIONS

Kevin Kam Fung So, Haemoon Oh, Somang Min

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.722