KOREASCHOLAR

THE IMPACT OF CERTIFICATION ON CONSUMER TRUST IN THE FIRE SAFETY SERVICE: A SIGNALING THEORY APPROACH

Heeseok Woo, Kyung Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1315

SIGNALING EFFECTS OF FOOD PACKAGING DESIGN SIMPLICITY ON PERCEIVED LEVELS OF VARIOUS FOOD PROPERTIES

Akinori Ono, Chihiro Masuyama, Kano Toyoda, Rinko Igimi, Soma Taira, Hinata Tateno, Nanaka Watanabe

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.716

THE MORAL (IM)PERMISSIBILITY OF COUNTERFEIT LUXURY SIGNALING

Jared Wong, Foo Nin Ho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.621

CONSUMER SIGNALING IN GIFT GIVING

Thammasat Business School, Theeranuch Pusaksrikit

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1114-1121

SIGNALING EFFECT AND THE INFLUENCE OF GENRES: MOVIE CONSUMPTION ON CHINESE ONLINE VIDEO PLATFORMS

Zhujun Li, Haodong Gu, Ning Chen

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.220-225

THE IMPACT OF LUXURY PARENT BRAND STATUS SIGNALING ON LINE EXTENSION EVALUATION: THE MODERATING ROLE OF EXTENSION AUTHENTICITY, FIT AND QUALITY

Jean Boisvert

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.207

ADVERTISING SIGNALING THROUGH THE CONSUMER’S INFORMATION PROCESSING PERSPECTIVE

Clara Isabel Koetz, Cristiane Pizzutti dos Santos, Gérard Cliquet

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.62-65