ENVISIONING DIGITAL AND SMART TRANSFORMATION IN TOURISM-RELATED SMEs THROUGH A LATENT CLASS SEGMENTATION. A PERSPECTIVE FROM EUROPE AND THE UNITED STATES
Estrella Díaz, Rocío Carranza, Carlos Sánchez-Camacho, Águeda Esteban, David Martín-Consuegra
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.116
TRENTS OF APPLYING SELF-SERVIE TECHNOLOGIES (SSTs) TO SMART HOTELS IN CHINA: AN EMPIRICAL STUDY OF EXTENDED TECHNOLOGY ACCEPTANCE MODEL
Botian Lei, Fu-Mei Chuang
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1620