KOREASCHOLAR

THE EFFECT OF SHOPPING PRODUCTIVITY WITH A SMARTPHONE ON VALUE CO-CREATION AND CUSTOMER EQUITY

Nam Hee Jin, Kyong Ryul Koo, Kyung Hoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.717

THE INFLUENCE OF CUSTOMERS RESISTANCE INNOVATION TOWARDS CUSTOMERS ATTRITION BASED ON FSQCA: A CASE STUDY OF SMARTPHONE APP

Minyi Chen, Yang Sun, Helen (Huifen) Cai, Cheng Hua, Jiaolong Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.186-187

A TYPOLOGY OF SMARTPHONE USERS BASED ON CONSUMERS’ RISK PERCEPTIONS REGARDING MOBILE SHOPPING

Stefanie Sohn

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1053-1058