KOREASCHOLAR

THE IMPACT OF INCLUSIVE MARKETING ON SOCIAL PERCEPTIONS AND BRAND ANTHROPOMORPHISM IN LUXURY BRANDS

Jung Eun Lee, Jia Wu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.329

DESIGNER AND CONSUMER PERCEPTIONS OF PREMIUM AND LUXURY: A SOCIAL CONSTRUCTIONIST ANALYSIS

Yael Pedro, Enav Friedmann

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.78-79

DIGITAL COMMUNICATION OF CORPORATE SOCIAL RESPONSIBILITY: PECULIARITIES AND PERCEPTIONS WITHIN LUXURY FIRMS

Fabrizio Mosca, Cecilia Casalegno, Chiara Civera

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.659-665

SOCIAL CAPITAL AND PRIVATE CLUB MEMBERS’ PERCEPTIONS IN ENGAGING SOCIAL MEDIA

MiRan Kim, Ronald F. Cichy

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.411

WHEN DIGITAL MEETS SOCIAL: CONSUMER PERCEPTIONS OF COMPANIES’ ONLINE CSR STRATEGIES IN THE FASHION INDUSTRY

Nina Bürklin

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.115-124