KOREASCHOLAR

SOCIAL CAPITAL THEORY: ACADEMIC SOCIAL NETWORKING SITES

Jelena Filipovic, Maja Arslanagic Kalajdzic

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1169

FROM DIFFERENTLY-ABLED TO DISTINCTLY–ENABLED: CREATING SOCIAL CAPITAL USING SERVQUAL MODEL- THE CASE OF MIRCHI & MIME IN MUMBAI

Isaac Jacob, Monica Khanna, Krupa A Rai

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1077-1078

A MULTILEVEL CONCEPTUAL FRAMEWORK FOR NONLINEAR EFFECTS OF SOCIAL CAPITAL IN SALES MANAGEMENT

Huy Nguyen, Ngoc Luu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.835-836

A COMPARISON OF SOCIAL CAPITAL SCALES IN AN ONLINE COMMUNITY CONTEXT

So Won Jeong, Sejin Ha, Kyu-Hye Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.669-670

SOCIAL CAPITAL AND PRIVATE CLUB MEMBERS’ PERCEPTIONS IN ENGAGING SOCIAL MEDIA

MiRan Kim, Ronald F. Cichy

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.411

FROM BUSINESS STRATEGY AND SOCIAL CAPITAL PERSPECTIVE TO TRAVEL AGENCIES’ COMPETITIVE ADVANTAGE

Chih-Hsing Liu, Jeou-Shyan Horng, Sheng-Fang Chou, Yung-Chuan Huang, Bernard Gan, Wei-Long Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.310

ENDING BOWLING ALONE: CO-CREATING VALUES AND BUILDING SOCIAL CAPITAL VIA CUSTOMER ENGAGEMENT IN SOCIAL MEDIA

Tingting Zhang, Po-Ju Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.116

CONSUMER BEHAVIOR IN SOCIAL PLATFORM - FOCUSING ON NETWORK CHARACTERISTICS, KNOWLEDGE SHARING, SOCIAL CAPITAL, SOCIAL INNOVATION AND CUSTOMER VALUE

Sung Hwan Yeo, Kyung Hoon Kim, Juran Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1608

BRAND COMMUNITY AS SOCIAL CAPITAL: MODERATING EFFECT OF PARTICIPATION INTENSITY ON BRAND RELATED OUTCOMES

Masahiko Hato, Tomoko Kawakami, Keisuke Suyama

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.128-133