KOREASCHOLAR

UNVEILING TRAVEL INFLUENCER EFFECTS THROUGH SOCIAL COMPARISON: EXAMINING WISHFUL TRAVELING AND COMPULSIVE TRAVEL VIDEO BROWSING

Chien-Wen Chen, Mingchang Chih, Duong Thuy Trang Nguyen, Hoang-Thanh Duong

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.48

SOCIAL COMPARISON AND VIP MARKETING IN THE LUXURY INDUSTRY

Eunju Ko, Wonbae Pang, Rino Kim, Sue Ryung Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.597

DEVELOPING SOCIAL MEDIA MARKETING STRATEGIES: A CROSS-CULTURAL COMPARISON

Fang Fang Li

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1328

How Consumers Become Ambivalent in Social Settings: The Comparison of Novel and Non-Novel Topics

Su Yun Bae, Duane Wegener, Milos Bujisic

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1281-1282

How Consumers Become Ambivalent in Social Settings: The Comparison of Novel and Non-Novel Topics

Su Yun Bae, Duane Wegener, Milos Bujisic

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1279-1280

POSING FOR SUCCESS IN USA AND ISRAEL: A COMPARISON OF PORTRAITS USED TO ATTRACT EMPLOYERS IN PROFESSIONAL SOCIAL NETWORKING SERVICES

Iris Vilnai-Yavetz, Sigal Tifferet, Yarden Zloufe, Yair Fishbein

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1363-1374

A COMPARISON OF SOCIAL CAPITAL SCALES IN AN ONLINE COMMUNITY CONTEXT

So Won Jeong, Sejin Ha, Kyu-Hye Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.669-670

PAVING THE WAY FOR SOCIAL CEOS: A CROSS-COUNTRY COMPARISON OF ADAPTING SOCIAL MEDIA IN LEADERSHIP COMMUNICATION

Hsin-Hsuan Meg Lee, Yang Song, Valérie Livia de Jongh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.666

POWER MOTIVATION INFLUENCES ATTITUDE TOWARDS LUXURY GOODS ADVERTISING AFTER ONLINE SOCIAL COMPARISON

Agung Sembada

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.443