KOREASCHOLAR

THE COMBINED EFFECTS OF SOCIAL CONTEXT AND AROUSAL POTENTIAL CUES ON INTENTION TO ATTEND CULTURAL EVENTS

Inyoung Lee, Sang-Hoon Kim, Jisu Yi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.28

ASSESSING THE EFFECT OF CULTURE ON SOCIAL ACCEPTABILITY OF SOCIAL MEDIA IN B2B CONTEXT: CHINESE CULTURE PERSPECTIVE

Ewelina Lacka

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1316-1317

A COMPARISON OF SOCIAL CAPITAL SCALES IN AN ONLINE COMMUNITY CONTEXT

So Won Jeong, Sejin Ha, Kyu-Hye Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.669-670

MATERIALISM, MORALITY, AND SKEPTICISM IN MILLENNIALS’ SOCIAL MEDIA USAGE AND COMMUNICATION: INSIGHTS FROM THE LUXURY FASHION CONTEXT

Lamberto Zollo, Sukki Yoon, Riccardo Rialti, Cristiano Ciappei

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.158-159

INFLUENCES OF INTEGRATION ON INTERACTIVITY OF LUXURY BRAND COMMUNITIES IN THE SOCIAL MEDIA CONTEXT

Juran Kim, Ki Hoon Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.960

EFFECTS OF PARASOCIAL RELATIONSHIP ON CUSTOMER EQUITY IN THE SOCIAL MEDIA CONTEXT

Chun Lin Yuan, Juran Kim, Kyung Hoon Kim, Pekka Mattila

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1192-1197

A SOCIAL MARKETING CAMPAIGN IS IN THE EYE OF THE BEHOLDER: CHOICE EFFECTS ON PERCEIVED INTERACTIVITY AND INVOLVEMENT IN THE SOCIAL MEDIA CONTEXT

Juran Kim, Michael Capella, Ki Hoon Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.659