THE IMPORTANCE OF RETAIL BRAND COMMUNITY: CONSIDERATION FROM BRAND COMMUNITY AND SOCIAL IDENTITY THEORY
Tetsuma Emmaru
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.849
HOW TO BRIDGE THE GAP BETWEEN BRAND RECOGNITION AND CUSTOMER PERCEIVED VALUE IN THE DIGITAL AGE?
Lang-lung Luke Chiang, Mia Hsiao-Wen Ho, Chun-Yueh Chang
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.685