KOREASCHOLAR

THE EFFECTS OF PARA-SOCIAL INTERACTION ON ONLINE CELEBRITY ENDORSEMENT

Boyi Liu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1023-1025

UTILIZING SOCIAL MEDIA FOR CONSUMER-RETAILER INTERACTION TO INCREASE WELLBEING: INSIGHTS INTO A COLLECTIVIST EMERGING MARKET

Yang-Im Lee, Peter Trim, An Vu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.208

WHAT DRIVES MICRO-INFLUENCERS ADVERTISING EFFECTIVENESS ON LIVE STREAMING? THE PERSPECTIVE OF TRUST TRANSFER AND PARA-SOCIAL INTERACTION

Bo Lu, Guoxin Li, Yufeng He, Ruijin Zhang, Min Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.249

PUBLIC DISCUSSION AND SOCIAL SHARING: PROMOTING SOCIAL INTERACTION ON DAILY DEALS SITES

Jeonghye Choi

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.520