KOREASCHOLAR

NEW PRODUCT INTRODUCTION VIA SOCIAL MEDIA INFLUENCER

Zhenhao Li, Liping Liang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.886

SOCIAL MEDIA INFLUENCER ENTREPRENEURS

Jiseon Han, Georg Balanbanis

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.293-294

SOCIAL MEDIA INFLUENCER ENDORSEMENT AND MIMICRY DESIRE’S IMPACT TOWARDS COUNTERFEIT FASHION PURCHASE BEHAVIOR

Henny Puspita, Heeju Chae

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.891-893

HOW SOCIAL MEDIA INFLUENCERS CAN PROMOTE ADVERTISING VALUE AND BRAND EQUITY

Shuman Wang, Xiaolei Yu, Kyunghoon Kim, Juran Kim, Chunlin Yuan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.336

INFLUENCER ADVERTISING ON SOCIAL MEDIA: THE EFFECTS OF PRODUCT-INFLUENCER CONGRUENCE AND SPONSORSHIP DISCLOSURE ON MOTIVE INFERENCE PROCESSING

Do Yuon Kim, Hye-Young Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.528-529