KOREASCHOLAR

SOCIAL MEDIA USAGE AND MOBILE SHOPPING BEHAVIOR

Jae Yeon Yoon, Jeonghye Choi, Sue Ryung Chang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1450

MARKET EXPANSION IN CHINA: UNDERSTANDING THE INFLUENCE OF CULTURAL DIMENSIONS AND INDIVIDUAL CHARACTERISTICS IN SOCIAL MEDIA USAGE IN CHINA

Ge Xiao, HyeRyeon Lee, Shaokang Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.533

DO NARCISSISTS ENGAGE MORE WITH LUXURY BRANDS? EXPLORING THE ROLE OF VANITY ON COMPULSIVE SOCIAL MEDIA USAGE

Shintaro Okazaki, Takumi Tagashira

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.422

IMPORTANCE OF WATCHER’S ROLE IN SOCIAL MEDIA: RELATIONSHIP BETWEEN PRESENTATION-FOCUS AND SOCIAL EMPOWERMENT ON SOCIAL MEDIA USAGE

Jin Suk Kim, Jeong Hye Choi, Subin Im

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.267-268

MATERIALISM, MORALITY, AND SKEPTICISM IN MILLENNIALS’ SOCIAL MEDIA USAGE AND COMMUNICATION: INSIGHTS FROM THE LUXURY FASHION CONTEXT

Lamberto Zollo, Sukki Yoon, Riccardo Rialti, Cristiano Ciappei

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.158-159