KOREASCHOLAR

A NEW SOCIAL-MEDIA BUSINESS MODEL FOR LUXURY PRODUCTS: AN EMPIRICAL STUDY OF DAIGOU’S SERVICES VIA WE-CHAT PLATFORM IN CHINA

Xin Song, Fu-Mei Chuang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.897

EFFECTS OF SOCIAL PLATFORM IN ADVERTISING & PR

Bongchul Kim, Jooah Ahn, Sung Hey Chung

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1092

E-WOM IN SOCIAL NETWORK PLATFORM SERVICE WITH SUSTAINABLE MARKETING ACTIVITIES

Chang Suk Choi, Sang Jim Kim, Kyung Hoon Kim, Sang Cheol Jeong

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1094-1096

THE ROLE OF FASHION LEADERS ON THE FASHION SOCIAL PLATFORM: IMPLICATIONS OF KNOWLEDGE SHARING IN THE KOREAN FASHION INDUSTRY

Eunha Chun, Eunju Ko

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1696-1698

CONSUMER BEHAVIOR IN SOCIAL PLATFORM - FOCUSING ON NETWORK CHARACTERISTICS, KNOWLEDGE SHARING, SOCIAL CAPITAL, SOCIAL INNOVATION AND CUSTOMER VALUE

Sung Hwan Yeo, Kyung Hoon Kim, Juran Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1608