KOREASCHOLAR

DOES CULTURE AFFECT THE ADOPTION OF RADICALLY NEW PRODUCTS? COMPARISON STUDY OF SOUTH KOREA AND USA

Sangwon Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.315

QUALİTATİVE STUDY ON PRİVATE EDUCATİON CONSUMPTİON İN SOUTH KOREA

Sujin Song, Young-Chul Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1737-1742

OPTIMAL POLICY FOR DECREASING THE DIGITAL DIFFERENTIATION OF SOUTH KOREA: BASED ON THE GRAPH THEORY AND INVERSE OPTIMIZATION

Yerim Chung, Tae-joon Park

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.745-746

THE EFFECT OF PRODUCT IMAGE ON COUNTRY IMAGE: THE CASE OF SOUTH KOREA

Jay Sang Ryu, Mikael Andéhn, Patrick L’Espoir-Decosta

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2014-2016

IMAGE MANAGEMENT OF A NATION AS A BRAND: CASE OF SOUTH KOREA

Sung Tai Hong, Sang-Lin Han, Sung-Ho Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.589-612

THE IMPACT OF CULTURE AND KNOWLEDGE ON CONSUMER GREEN BUILDING ATTRIBUTE PREFERENCES: THE CASE OF SOUTH KOREA VS THE UNITED STATES

Sharmin Attaran, Bilge Gokhan Celik, Xia Li

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.180-187