KOREASCHOLAR

HOW DOES NEW PRODUCT PREANNOUNCEMENT SPECIFICITY SHAPE INVESTORS’ EXPECTATIONS?: THE ROLE OF CORPORATE GOVERNANCE

Danbi Kim, Shijin Yoo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.732

HOW OUTPUT SPECIFICITY OF CUSTOMER PARTICIPATION IMPACTS SERVICE SATISFACTION? THE MODERATING ROLES OF REGULATORY FOCUS AND SHOPPING VALUE

Chia-Yi Chen,

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1051

HOW OUTPUT SPECIFICITY OF CUSTOMER PARTICIPATION IMPACTS SERVICE SATISFACTION? THE MODERATING ROLES OF REGULATORY FOCUS AND SHOPPING VALUE

Chia-Yi Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.862

ASSET SPECIFICITY AND CHANNEL INTEGRATION

Hidesuke Takata, Mark E. Parry

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1436-1440