KOREASCHOLAR

THE SPILLOVER EFFECT OF COMMERCIAL CONDOM ADVERTISING ON DATING APPLICATION PREFERENCE AND PUBLIC HEALTH

Jingwen Liu, Yu Ma, Peiliang Sun

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.719-720

CORPORATE BRANDING AND SPILLOVER EFFECTS: THE ROLE OF PRODUCT BRANDS IN BRAND EQUITY LEVERAGE AND DILUTION

Alexander Witmaier

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1251-1252

BRAND STRUCTURES MATTER EXTENSION SPILLOVER EFFECTS

Joseph W. Chang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1174

SCANDAL SPILLOVER AND COMPANY RESPONSE STRATEGIES: ARE THEY ALL TARRED BY THE SAME BRUSH?

Jovica Breberina, Vyara Radulova

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1341

HOW EMERGING MARKET INVESTORS VALUE COMPETITORS’ BRAND EQUITY: A STUDY ON THE SPILLOVER OF BRAND CRISIS IN CHINA’S FINANCIAL MARKET

Peng Zou, Guofeng Li

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1024-1028