KOREASCHOLAR

UNVEILING CO-BRANDING SPILLOVER EFFECTS: A PRODUCT-LEVEL PERSPECTIVE

Charlie Li, Tsunwai Wesley Yuen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.492

HOW CONSUMER FEEL TO THE DISTINCTIVE CATEGOEIES OF THE LUXURY BRAND’S CO-BRANDING AND THEIR SPILLOVER EFFECTS

Jie Sun, Tsun Wai (Wesley) Yuan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.188

CORPORATE BRANDING AND SPILLOVER EFFECTS: THE ROLE OF PRODUCT BRANDS IN BRAND EQUITY LEVERAGE AND DILUTION

Alexander Witmaier

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1251-1252

BRAND STRUCTURES MATTER EXTENSION SPILLOVER EFFECTS

Joseph W. Chang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1174