KOREASCHOLAR

WHAT DRIVE FANS TO WATCH SPORT LIVE STREAMING: THE CASE OF THE FIFA WORLD CUP QATAR 2022

Yeayoung Noh, Sangwoo Kim, Junsang Ahn, Kihan Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.957

TOWARD TRANSFORMATIVE RESILIENCE CAPACITY: SPORT INDUSTRY AND SPORT CONSUMER SPATIAL BEHAVIOR-BASED CONSUMER RESILIENCE

Changwook Kim, Seongjin Yoo, Min-Jun Kim, Sejin Ko, Jeounghak Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.933-934

THE BIASED ENERGETIC FUNCTION OF FOODS: RIVALRY AND LOSING GAMES INCREASE SPORT FANS’ PREFERENCE FOR UNHEALTHY FOODS

Yonghwan Chang, Tae Woong Yoo

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.728

THE EFFECT OF NOSTALGIA ON SATELLITE FANS’ PSYCHOLOGICAL COMMITMENT, WELL-BEING, AND TRAVEL INTENTION TO TEAM SPORT EVENT

Heetae Cho, Weisheng Chiu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1472-1474

SPATIALLY INDUCED HETEROGENEITY IN CONSUMERS’ PREFERENCES FOR MEGA-SPORT EVENT PACKAGES

Yeongbae Choe, Hyesun Kim, Jooa Baek, Sangsuk Yoon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.587-588

EFFECT OF DIMENSIONS OF TEAM ATTACHMENT ON RUNNING GROUP IN SPORT EXERCISE

Ning (Chris) Chen, Jifang Dou, Xueli Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.709

HELPING SPORT MANAGEMENT TO PROTECT CORPORATE SOCIAL RESPONSIBILITY

Anne-Marie Sassenberg

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.679-684

“I KNOW WHAT YOU DID LAST NIGHT!”: THE IMPACT OF DIGITAL COMMUNICATIONS FOR SPORT CELEBRITY TRANSGRESSIONS

Anne-Marie Sassenberg, Jane Summers, Rumman Hassan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1531-1535

RE-ENCHANTING THE CHINESE SPORT SPECTATOR – A POSTMODERN PERSPECTIVE ON SPORT MARKETING IN CHINA

David C. Cockayne

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1821-1825