KOREASCHOLAR

WHAT DRIVE FANS TO WATCH SPORT LIVE STREAMING: THE CASE OF THE FIFA WORLD CUP QATAR 2022

Yeayoung Noh, Sangwoo Kim, Junsang Ahn, Kihan Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.957

THE BIASED ENERGETIC FUNCTION OF FOODS: RIVALRY AND LOSING GAMES INCREASE SPORT FANS’ PREFERENCE FOR UNHEALTHY FOODS

Yonghwan Chang, Tae Woong Yoo

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.728

THE EFFECT OF NOSTALGIA ON SATELLITE FANS’ PSYCHOLOGICAL COMMITMENT, WELL-BEING, AND TRAVEL INTENTION TO TEAM SPORT EVENT

Heetae Cho, Weisheng Chiu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1472-1474