COPING WITH THE COVID-19 PANDEMIC IN THE CONTEXT OF FASHION SHOPPING: A STIMULUS-ORGANISM-RESPONSE (SOR) APPROACH
Hanna Lee, Yingjiao Xu, Wenna Han
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.969
DOES VISITORS’ MEMORY MATTER? THE APPLICATION OF AN EXTENDED MEHRABIAN AND RUSSELL MODEL TO CONSUMERS’ EVENTS: THE CASE OF ARMADA
Aikaterini Manthiou, Kafia Ayiadi, Seonjeong (Ally) Lee, Liang (Rebecca) Tang
Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1114-1119