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THE EFFECTS OF SPA BRAND EXPERIENCE AND STORE EXPERIENCE ON CUSTOMER EQUITY

Min-Sook Park, Jong-Kuk Shin, Mi-Ri Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1592-1603

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THE EFFECTS OF SPA BRAND EXPERIENCE AND STORE EXPERIENCE ON CUSTOMER EQUITY

Min-Sook Park, Jong-Kuk Shin, Mi-Ri Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.468-479

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