KOREASCHOLAR

HOW CAN LUXURY BRAND POP-UP STORE WITH IMAGE GAP ENGAGE CUSTOMERS? EMPIRICAL EVIDENCE FROM JAPAN

Kaoru Kurisu, Tomoko Kawakami

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1538-1539

HOW CAN LUXURY BRAND POP-UP STORE WITH IMAGE GAP ENGAGE CUSTOMERS? EMPIRICAL EVIDENCE FROM JAPAN

Kaoru Kurisu, Tomoko Kawakami

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.514-515

THE ROLE OF BRAND EQUITY AND STORE IMAGE IN THE CONSUMPTION OF STORE AND NATIONAL BRANDS: THE CASE OF GREEN BRANDING

Machiel J. Reinders, Jos Bartels

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1379

THE SHAPE OF MONEY – HOW INNOVATIVE PAYMENT METHODS IN SERVICES CAN INFLUENCE THE OVERALL STORE PRICE IMAGE

Tomas Falk, Alexander J. Mrozek, Werner H. Kunz, Jeroen J.L. Schepers

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.582