KOREASCHOLAR

HOW TO SELL THE GREEN FUTURE: THE ROLE OF STORYTELLING IN MARKETING SUSTAINABLE PRODUCTS

Matthew Lunde, Amin Rostami, Marat Bakpayev

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.995-996

ANALYZING THE ART OF CREATIVE STORYTELLING IN BRANDED CONTENT DIGITAL VIDEO ADVERTISING

Park Beede, Donghee Shin

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.138-143

EXPLORING STORYTELLING ELEMENTS IN MARKETING

Yun-Chia Tang, Li-Wei Wu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.163

THE MEDITERRANEAN DIET STORYTELLING AN INQUIRY INTO AN INTANGIBLE MARKETING ASSET

Fabiola Sfodera, Costanza Nosi, Alberto Mattiacci, Luca Petruzzellis

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1214-1219

STORYTELLING, ELECTRONIC WORD OF MOUTH AND SOCIAL MEDIA— ON THE CHANGING COMMUNICATION LANDSCAPE

Christofer Laurell, Sten Söderman

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.773

THE ROLE OF NARRATIVE TRANSPORTATION AND STYLE OF PROCESSING IN LUXURY BRAND STORYTELLING

Heejin An, Minjung Park

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.604-606

THE CORE ELEMENTS OF STORY: INTRODUCING THEORIES AND METHODS OF NARRATOLOGY AND LINGUISTIC FOR THE CONCEPT OF STORYTELLING IN MARKETING AND MANAGEMENT ON THE EXAMPLE OF CREATING VALUES

Klaus-Peter Wiedmann, Jan C. L. König

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.768