KOREASCHOLAR

RELATIONSHIP AMONG ESG MARKETING ACTIVITIES, STRATEGIC MARKETING ORIENTATIONS AND ESG CUSTOMER EQUITY

Jinsoo Kim, Kyoung Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1034

FROM HYPE TO BACKLASH: A THEORETICAL FRAMEWORK FOR DE-INFLUENCING AND STRATEGIC ADAPTATION IN SOCIAL MEDIA MARKETING

Ankita Misra

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.853

HARNESSING AI-ENABLED STRATEGIC MARKETING TO ENHANCE PURCHASE INTENTION

Yating Tian

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.800

USING MARKETING METRICS FOR STRATEGIC DECISION MAKING: EXPLORING THE ROLE OF MARKETING ANALYTICS AND SUCCESS TRAP

Xiaoning Liang, Guoxin Li, Fadong Chen, Hao Zhang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1049-1053

EXCLUSIVE OR EXCLUSION? AN EXAMINATION OF STRATEGIC DISCRIMINATION IN MARKETING

Samuelson Appau, Sefa Awaworyi Churchill

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1018-1030

A STUDY OF STRATEGIC ALLIANCES, MARKETING CAPABILITY, AND FIRM VALUE

Woo Li Ko, Sang Yong Kim, Jong-Ho Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.311

AN EXPLORATORY INVESTIGATION OF THE STRATEGIC USE OF VISUAL SOCIAL MEDIA PLATFORMS BY UK FASHION BRANDS FOR MARKETING COMMUNICATION

Karinna Nobbs, Matteo Montecchi, Hannah Kontu, Kat Duffy

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1472

MITIGATING THE EFFICIENCY-INNOVATION TENSION WITH STRATEGIC MARKETING LEVERS

Jaakko Aspara, Xueming Luo

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1368-1389

LONG-TERM STRATEGIC ORIENTATION IN MARKETING-DRIVEN ORGANIZATIONS: THE ROLE OF MARKETING ANALYTICS

Zabkar Vesna, Arslanagic-Kalajdzic Maja

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.555-567

MARKET ORIENTATION AND EMPLOYEE MARKET BASED INCENTIVES

Ville Kylmänen, Iiro Vaniala, Juho-Petteri Huhtala

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1356-1361