KOREASCHOLAR

THE IDENTITY PRISM GETS DIGITAL! EMERGING STRATEGIES TO NURTURE LUXURY CONSUMERS’ EXTENDED-SELF AND BRAND RELATIONSHIP

Lamberto Zollo, Riccardo Rialti

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1020

DESTINATION IMAGE CONGRUENCE IN TOURISM: A BIG DATA ANALYSIS OF CULTURAL AUTHENTICITY, DMO STRATEGIES, AND TOURIST EXPERIENCES IN MACAO AND VIENNA

Selina Yuqing Xie, Astrid Dickinger, Daniel Dan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.996-10000

DIGITAL TRANSFORMATION AND SUSTAINABLE GROWTH: THE LUXURY FASHION SECTOR’S POST-PANDEMIC STRATEGIES

Kent Le

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.925-934

TO DISCLOSE OR NOT: EXPLORING MARKETERS’ STRATEGIES FOR MARKETING CONTENT IN THE AGE OF GENERATIVE ARTIFICIAL INTELLIGENCE

Jani Holopainen, Dongdong Yao, Abdullah Al Mamun, Tommi Laukkanen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.916

FROM CONSUMER NEEDS TO CONSUMPTION BEHAVIOUR: INVESTIGATING THE INFLUENCE OF ETHICAL VALUES ON GROCERY RETAILER’S MARKETING STRATEGIES

Markus Raatikainen, Joona Kemppainen, Lauri Paavola

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.876

EVOLUTION OF CUSTOMER STRATEGIES IN THE OMNI-CHANNEL ERA: CAN WE REDUCE INFORMATION ASYMMETRY THROUGH DIGITALIZATION

Shinya Nakami, Changju Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.704

AI-CHATBOT PARADOXES AND CONSUMERS’ COPING STRATEGIES IN LUXURY FASHION

Eddie Ruofei Chen, Sharon Nunoo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.678

STRATEGIES FOR ADOPTING DIGITAL PRODUCT PASSPORTS IN THE TEXTILE AND FASHION INDUSTRY FOR SUSTAINABLE CONSUMPTION

Yujeong Won, Seyoon Jang, Hayoun Kim, Yujin Kim, Youngho Sim, Yuri Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.464-469

CULTURAL BACKGROUND AND MARKETING STRATEGIES IN THE PERCEPTION OF DESIGN SIMILARITY: A COMPARISON BETWEEN THE NETHERLANDS AND JAPAN

Kazuko Sakamoto, Yuya Kinzuka

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.401-406

COMBATING BRAND SPILLOVER: PLATFORM STRATEGIES

Feng Li, Yijia Wu, Neo Wong

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.359

EFFECTIVE B2B MARKETING STRATEGIES FOR RESOURCE-CONSTRAINED SMES: INSIGHTS FROM JPI HEALTHCARE IN KOREA

Jinwon Kim, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.334-349

WEAVING STORIES OF PRESTIGE: LEVERAGING KENTE HERITAGE AND NARRATIVE STRATEGIES IN LUXURY BRAND ADVERTISING

Sharon Nunoo, Eddie Ruofei Chen, Morolake Dairo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.331

AI-DRIVEN CONTENT STRATEGIES: ENHANCING CONSUMER ENGAGEMENT AND LOYALTY

Catarina Maurício Domingos, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, Cidália Morais Custódio

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.78-82

MARKETING STRATEGIES ON MACRO-ENVIRONMENT LEVELS- SUCCESS DETERMINANTS AND POST MARKETING PLAN IMPROVISATION DURING GLOBAL TRADE POLICY CHANGES

Christine Falkenreck, Ralf Wagner

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.563

CO-BRANDING STRATEGIES OF INTERNATIONAL ENTREPRENEURIAL VENTURES: A SOCIAL MEDIA PERSPECTIVE

Sara Fraccastoro, Mika Gabrielsson, Per Servais

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.190-191

EFFECTS OF DIGITAL SERVICE AGENTS’ COMMUNICATION STRATEGIES ON CUSTOMER BEHAVIOR

Seonjeong Ally Lee, Haemoon Oh

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.175

CORPORATE HOLDINGS IN DIGITAL CURRENCIES: MARKETING MOTIVATIONS AND INVESTMENT STRATEGIES

A. Can Inci, Jack Field

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.53

CULTURAL CONTEXT AND CROSS-CULTURAL MARKETING STRATEGIES BETWEEN ITALY AND CHINA. THE CASE OF AMARENA FABBRI

Tiziano Vescovi, Federica Bettati

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1453-1469

DEVELOPING SOCIAL MEDIA MARKETING STRATEGIES: A CROSS-CULTURAL COMPARISON

Fang Fang Li

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1328

EFFECTIVE PAID SEARCH ADVERTISING STRATEGIES FOR SMALL AND MEDIUM-SIZED BUSINESSES WITH LIMITED BUDGET

Sungha Jang, Alex Kim, Jiho Yoon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1321-1327