KOREASCHOLAR

LIVE STREAMER CHARACTERISTICS AND AUDIENCE BEHAVIOR: A META-ANALYTICAL REVIEW

Pei-Yu Chien, Ce (Jacky) Mo, Cheng-Hao Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.61

LIVE COMMERCE FOR LUXURY BRANDS: HOW LIVE STREAMER CHARACTERISTICS IMPACT UPON THE LUXURY BRAND PERCEPTIONS?

Wuxia Bao, Emma Beuckles, Liselot Hudders, Shubin Yu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.533-534

THE INFLUENCE OF PERCEIVED STREAMER CHARACTERISTICS AND PRODUCT CHARACTERISTICS ON CONSUMER BEHAVIOR INERTIA IN THE CONTEXT OF LIVE STREAMING COMMERCE: THE MODERATING ROLE OF MINDFULNESS

Chunlin Yuan, Zeran Zhang, Shuman Wang, Hakil Moon, Kyunghoon Kim, Tiaojiao Wang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.330