KOREASCHOLAR

STRATEGIC PLANNING PROCESS OF SUSTAINABILITY INITIATIVES: EFFECTS OF BRAND-SUSTAINABILITY-SELF-CONGRUENCE

Ken Kumagai

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1054

SAFE AND SOUND! DEVELOPING A MAREKTING STRATEGY FOR SUSTAINABILITY-MINDED WORKWEAR BRANDS

Hyunjeong Koo, Jihye Yu, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1046

FASHION AND SUSTAINABILITY: A SYSTEMATIC LITERATURE REVIEW

Osmud Rahman, Dingtao Hu, Benjamin C.M. Fung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1015-1016

COMMUNICATING SUSTAINABILITY TO CHILDREN: AN EXPLORATORY STUDY ON SHARING SUSTAINABILITY THROUGH FASHION RETAIL THIRD PLACES

Rocío Elizaga, Bethan Alexander, Teresa Sadaba

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.897-902

STRATEGIC PLANNING PROCESS OF SUSTAINABILITY INITIATIVES: EFFECTS OF BRAND-SUSTAINABILITY-SELF-CONGRUENCE

Ken Kumagai

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.865-866

A MOTIVATIONAL DESIGN APPROACH TO SUSTAINABILITY APPLICATION ADOPTION

Wun-Xuan Wu, Timmy H. Tseng, Ling-Wei Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.535

OMNICHANNEL COMMUNICATION OF SUSTAINABILITY IN THE LUXURY FASHION SECTOR: A STRATEGY TO INCREASE CONSUMER BRAND ENGAGEMENT

Costanza Dasmi, Olga Nechaeva

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.480-483

USER VOICE ASSISTANCE ENGAGEMENT AND ENVIRONMENTAL SUSTAINABILITY CONTENT IN THE HOSPITALITY INDUSTRY: THE MODERATION EFFECT OF CULTURAL ORIENTATION AND PURPOSE OF USE

Yu-Lun Liu, Tsunwai Wesley Yuen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.456

WHO CARES ABOUT SUSTAINABILITY ISSUES? EFFECTIVENESS OF FASHION SUSTAINABLE COMMUNICATION OF THE UNITED NATION'S #ACTNOW CAMPAIGN ON PUBLIC ENGAGEMENT

Ziyou Jiang, Jewon Lyu, Sumin Shin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.272-277

THE METAVERSE AND ITS IMPACT ON DIGITAL SUSTAINABILITY

Marta Blazquez Cano, Dr. Jo Cartwright

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.64-65

HOW TO SELL THE GREEN FUTURE: THE ROLE OF STORYTELLING IN MARKETING SUSTAINABLE PRODUCTS

Matthew Lunde, Amin Rostami, Marat Bakpayev

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.995-996

HOW CAN OPEN INNOVATION LEAD TO BETTER FIRM PERFORMANCE? THE MEDIATING ROLE OF SUSTAINABILITY ORIENTATION AND INNOVATION CAPABILITY

Chenyue Qi, Hao Zhang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.589-591

WHAT IS THE SUSTAINABILITY IN LOCAL BRANDING? －CONSIDERATION FROM STRUCTURE MODEL OF THE REGIONAL RE-BIRTH IN TESHIMA (ART SETOUCHI)－

Shinya Nakami, Tetsuma Emmaru, Koji Osaki

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.161-165

GREEN MARKETING STRATEGY, GREEN CORPORATE IMAGE AND SUSTAINABILITY PERFORMANCE: INSIGHTS FROM READYMADE GARMENT FIRMS IN BANGLADESH

Husna Ara, Jasmine A.L. Yeap, Siti Hasnah Hassan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.158-160

SUSTAINABILITY & RELIGION: INSIGHTS FOR INTERNATIONAL MARKETING FROM A WESTERN VS. EASTERN COMPARISON

Elizabeth A. Minton

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1622

THE NATURE OF COLLABORATION: PRODUCTION, PROMOTION, AND SUSTAINABILITY OF TRADITIONAL INDIGENOUS FABRIC FROM EAST NUSA INDONESIA

Sonny Rustiadi, Nina Arina

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1350-1351

SHOW ME YOUR RESPONSIBILITY, I´LL TELL YOU WHO YOU ARE: EXPLICIT AND IMPLICIT EFFECTS OF BRAND SUSTAINABILITY ON BRAND REPUTATION, PERCEIVED VALUE AND BRAND-RELATED INTENTIONS

Klaus-Peter Wiedmann, Evmorfia Karampournioti, Levke Louise Albertsen, Steffen Schmidt, Sascha Langner, Michael Schießl

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1249-1250

INNOVATIVE BUSINESS MODELS AND SUSTAINABILITY ENTREPRENEURSHIP: CASE OF THE RUSSIAN ECOPRENEURIAL FIRMS

Tatiana Ershova,, Elena Gafforova

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.938-940

MESSAGE ASSERTIVENESS AND PRODUCT DISCOUNTS IN SUSTAINABILITY PERSUASION: COMPARISONS AMONG AMERICANS AND KOREANS

Dongwon Choi, Hyejin Bang, Yeonshin Kim, Tae Hyun Baek, Sukki Yoon

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.575

IS SUSTAINABILITY SO APPEALING? A FOCUS ON LUXURY INDUSTRY

Laura Grazzini, Diletta Acuti, Valentina Mazzoli, Raffaele Donvito

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.440