KOREASCHOLAR

FASHION SUSTAINABILITY ADVOCACY AND MINDFUL CONSUMPTION IN THE DIGITAL AGE: AN ANALYSIS OF INSTAGRAM INFLUENCERS IN THE UK AND EUROPE

Rubab Ashiq, Marie Haikel-El-Sabeh

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1350-1351

SUSTAINABILITY IN THE FASHION INDUSTRY: AN INTER-ORGANIZATIONAL APPROACH

Jose Novais Santos, Joao Mota, Cristina Baptista

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1102

MARKETING TRANSFORMATION FOR SUSTAINABILITY: LINKING GREEN CONSUMPTION TO CONSUMER WELL-BEING

Heejung Park, Narang Park, Matthew Lunde

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1079

INTERNAL MARKETING: AN IMPORTANT ROLE IN THE EFFECTIVENESS OF ENVIRONMENTAL SUSTAINABILITY

Xini Hu, Maurizio Catulli

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.963-967

THE DIVERGENT EQUATIONS OF LUXURY: HOW QUALITY AND SUSTAINABILITY DEFINE HARD AND SOFT LUXURY

Misaki Funabiki, Shinya Nagasawa, Satori Hachisuka, Shin’ichi Warisawa, Kayoko Kurita

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.957

SUSTAINABILITY COMMUNICATION IN FASHION: A COMPARATIVE ANALYSIS OF B-CORP AND NON B-CORP BRANDS ACROSS LUXURY AND FAST FASHION

Eleonora Acciai, Mario Risso

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.935-942

SOCIAL MEDIA AS A CSR CANVAS: A STUDY OF FASHION BRANDS’ SUSTAINABILITY COMMUNICATION

Lynnanne Chao, Ting Chi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.786

CONSUMER RESPONSES TO SUSTAINABILITY COMMUNICATION: AN EMPIRICAL STUDY BASED ON REGULATORY FOCUS THEORY

Minami Nishikawa, Daisuke Nishi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.785

BALANCING LUXURY AND SUSTAINABILITY: THE ROLE OF AI INFLUENCER MESSAGING AND TRADE-OFF DISCOMFORT IN SHAPING ATTITUDE TOWARD BRAND

Qi Jiang, Joonheui Bae, Sang Chul Son, Kyung Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.603-606

INTELLIGENT SUSTAINABILITY: AI-AGENT SYSTEM FOR SUSTAINABLE FASHION MARKETING

Yue Guan, Misha Xu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.602

THE RESTAURANT – FOOD DELIVERY PLATFORM RELATIONSHIP: ASSESSING THE EFFECTS OF SOCIAL SUSTAINABILITY

Francesca Magno, Fabio Cassia, Christian M. Ringle

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.529

BLOCKCHAIN-VISUALIZED SUSTAINABILITY IN TOURISM SOUVENIRS: IMPACT ON WILLINGNESS TO PAY THROUGH AUTHENTICITY PERCEPTION AND WARM GLOW

Jingxian Liu, Fei Hao, Adil Masud Aman

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.381

ARTIFICATION AND SUSTAINABILITY IN GLOBAL LUXURY BRANDING: THE CASE OF BUCCELLATI

Amalia Nangeroni, Annamaria Esposito

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.189-202

THE IMPACT OF COUNTRY OF ORIGIN AND SUSTAINABILITY ON YOUNG CONSUMERS' PERCEPTIONS OF LUXURY GOODS

Serena Rovai, Aihoor Aleem, Costanza Dasmi, Olga Nechaeva

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.5-6

SUSTAINABLE TOURISM BRANDING AND CULTURAL HERITAGE: SPORTS EVENT – OVIDIO RUNNING EUROPE

Genni Perlangeli, Andrea Rea, Răzvan-Ionuţ Drugă, Ismail Muhammad

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1363-1378

PROJECT-LOCATION CONGRUENCE: WHEN GREEN PROJECTS MATCH GREEN LOCATIONS

Chananan Dechadilok, Irene Consiglio, Luis F. Martinez, Natalie Truong Faust

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.877-878

FROM PREFERENCE TO PRACTICE: HOW POLICY FRAMING SHAPES SUSTAINABLE CHOICES IN THE SHARING ECONOMY

Tugra Akarsu, Mohamed Mosaad

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.461

THE DOUBLE-EDGED IMPACT OF LUXURY FASHION BRAND PERSONALITY: CONSUMER REACTIONS TO GREEN INITIATIVES AND GREENWASHING

Jungwon Kim, Youngju Jung, Yongjun Sung

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.85-89

STRATEGIC PLANNING PROCESS OF SUSTAINABILITY INITIATIVES: EFFECTS OF BRAND-SUSTAINABILITY-SELF-CONGRUENCE

Ken Kumagai

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1054

SAFE AND SOUND! DEVELOPING A MAREKTING STRATEGY FOR SUSTAINABILITY-MINDED WORKWEAR BRANDS

Hyunjeong Koo, Jihye Yu, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1046