KOREASCHOLAR

HOW TO SELL THE GREEN FUTURE: THE ROLE OF STORYTELLING IN MARKETING SUSTAINABLE PRODUCTS

Matthew Lunde, Amin Rostami, Marat Bakpayev

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.995-996

THE IMPACT OF SUSTAINABLE MARKETING ACTIVITIES ON TOURISTS' BEHAVIORAL INTENTIONS: THE MEDIATING ROLE OF EVENT IMAGE AND PERCEIVED VALUE

Vera Butkouskaya, Junfeng Wang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.991-992

THE ROLE OF SUSTAINABLE PERCEIVED VALUE ON CUSTOMER SATISFACTION AND LOYALTY: THE CASE OF FASHION PRODUCT

Wangmei Xie, Keiya Tabe

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.944-948

OPENING THE BLACK BOX OF TRANSITIONING TOWARDS A SUSTAINABLE BUSINESS MODEL

Irina Atkova, Tamara Galkina, Man Yang, Tiina Leposky

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.911-912

USING ELECTROENCEPHALOGRAM (EEG) TO UNDERSTAND THE EFFECT OF EMOTIONS ON SUSTAINABLE TOURISM VISIT INTENTION

Mustika Sufiati Purwanegara, Fitri Aprilianty, Nila Armelia Windasari

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.521-527

ATTITUDE-BEHAVIOR AND INTENTION-BEHAVIOR GAP IN SUSTAINABLE TOURISM: A REVIEW AND RESEARCH AGENDA

Tai Ming Wut, Daisy Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.511

EXPLORING THE ROLE OF INFLUENCERS IN SUSTAINABLE LUXURY TOURISM: A PARADOX PERSPECTIVE

Jihye, Kim, Szu-Hsin, Peng Khoon Gerald Chan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.475-479

AI-BASED SUSTAINABLE SERVICE: CONCEPTUALIZATION AND FUNCTIONAL EFFECTIVENESS

Sadrac Cenophat, Heejung Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.469-474

SUSTAINABLE COMPETITIVE ADVENTAGE OF O4O SERVICE THROUGH ESPORTS: FOCUSING ON ESPORTS CHARACTER EXPERIENCE

Jaehun Kim, Jong-Kuk Shin, Sung Hyun Rhee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.403

THE EFFECT OF VISUAL CUES ON SUSTAINABLE CONSUMER BEHAVIOR ON ONLINE FOOD ORDERING PLATFORM

Ju Yeon Shin, Eojina Kim, Manisha Singal

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.400

THE ROLE OF B CORPS IN ADVANCING THE UN SUSTAINABLE DEVELOPMENT GOALS THROUGH SUSTAINABLE BUSINESS MODELS

Eundeok Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.387

IS CONSUMER BEHAVIOR MORE SUSTAINABLE BASED ON MULTISENSORY METAVERSE SHOPPING EXPERIENCE?

Jani Holopainen, Tomi Tonteri, Sara Fraccastoro, Mika Gabrielsson, Nannan Xi, Roope Raisamo, Heli Hallikainen, Tommi Laukkanen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.377-381

WHO CARES ABOUT SUSTAINABILITY ISSUES? EFFECTIVENESS OF FASHION SUSTAINABLE COMMUNICATION OF THE UNITED NATION'S #ACTNOW CAMPAIGN ON PUBLIC ENGAGEMENT

Ziyou Jiang, Jewon Lyu, Sumin Shin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.272-277

ACHIEVING SUSTAINABLE DEVELOPMENT GOALS: AN EXPLORATION OF TECHNOLOGY USES IN TOURISM

Trang Luong, Yawei Wang, Pankaj Lal, Ram Sewak Dubey

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.37-41

TRAPPED IN A DILEMMA – THE INFLUENCE OF COMPETING IDENTITIES ON SUSTAINABLE CONSUMER BEHAVIOR IN THE CONTEXT OF AIR TRAVELING

Tamara Lorz

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1544-1550

THE EFFECT OF SUSTAINABLE FASHION CONTENT ON ATTITUDE TOWARD SUSTAINABLE FASHION, PURCHASE INTENTION, AND EMOTIONAL WELL-BEING

Jihye Yu, Hojae Lee, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1486

THE NEW VALUE PROPOSITION FOR SUSTAINABLE LIFE STYLE ～From the perspective of residential PV systems introduction in Japan～

Mariko Kiho, Ryo Mukae, Yoshinobu Kawahara, Takashi Kawashima

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.942-953

HOW ASYMMETRIC SUPPLY CHAIN RELATIONSHIPS AFFECT SUSTAINABLE PRODUCT DEVELOPMENT IN FASHION INDUSTRY

Cagri Talay, Lynn Oxborrow, Helen Goworek

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.281

THE EFFECT OF PRICE STRATEGIES AND MESSAGE APPEALS OF UPCYCLING FASHION BRANDS ON CONSUMERS’ PERCEPTION AND SUSTAINABLE CONSUMPTION

Yoon Hi Sung, Eun Yeon Kang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.206

BUILDING A SUSTAINABLE BUSINESS MODEL FOR PROFESSIONAL CLUBS IN THE CHINA NATIONAL BASKETBALL LEAGUE (NBL): A STAKEHOLDER PERSPECTIVE

Yu-Ting Chen, Jeeyeon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.62-63