KOREASCHOLAR

THE ROLE OF DIGITAL ENGAGEMENT IN OMNICHANNEL FASHION RETAIL: THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND LOYALTY

Anita Nanda, Vera Butkouskaya

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.739

INTELLIGENT SUSTAINABILITY: AI-AGENT SYSTEM FOR SUSTAINABLE FASHION MARKETING

Yue Guan, Misha Xu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.602

EXPLORING ESG AUTHENTICITY AND CONSUMER MEANING-OUT PROPENSITY IN THE ERA OF SUSTAINABLE MARKETING: IMPACTS ON CONSUMER PSYCHOLOGY, BRAND AUTHENTICITY, AND LOYALTY

Hong Luo, Seong-Yeon Park

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.498

HOW TO SELL THE GREEN FUTURE: THE ROLE OF STORYTELLING IN MARKETING SUSTAINABLE PRODUCTS

Matthew Lunde, Amin Rostami, Marat Bakpayev

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.995-996

THE IMPACT OF SUSTAINABLE MARKETING ACTIVITIES ON TOURISTS' BEHAVIORAL INTENTIONS: THE MEDIATING ROLE OF EVENT IMAGE AND PERCEIVED VALUE

Vera Butkouskaya, Junfeng Wang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.991-992

HOW SOCIAL MEDIA COMMUNICATION EFFECTS ON MASS VS. LUXURY FASHION BRANDS’ SUSTAINABLE MARKETING: A CROSS CULTURAL STUDY BETWEEN KOREA AND GERMANY

Hyun Min Kong, Alexander Witmaier, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1588-1589

E-WOM IN SOCIAL NETWORK PLATFORM SERVICE WITH SUSTAINABLE MARKETING ACTIVITIES

Chang Suk Choi, Sang Jim Kim, Kyung Hoon Kim, Sang Cheol Jeong

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1094-1096

A RESEARCH ON THE RELATIONSHIP AMONG SUSTAINABLE MARKETING, CUSTOMER EQUITY DRIVERS AND CLV

Yang Sun, Kyung Hoon Kim, Tony C. Garrett

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.387-389

CONFUCIAN PHILOSOPHY, SUSTAINABLE MARKETING MANAGEMENT AND CUSTOMER EQUITY

Yang Sun, Kyung Hoon Kim, Huanzhang Wang, Ralf Schellhase, Zhiguo Xu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1604-1605

A GREEN REPUTATION OR MARKET LEADERSHIP? THE ROLE OF CORPORATE ABILITY AND CORPORATE SOCIAL RESPONSIBILITY IN SUSTAINABLE MARKETING

Maren Vos, Jos Bartels

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1451-1452

SUSTAINABLE MARKETING IN SOCIAL BRAND COMMUNITIES

Juran Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1174