KOREASCHOLAR

THE ROLE OF SUSTAINABLE PERCEIVED VALUE ON CUSTOMER SATISFACTION AND LOYALTY: THE CASE OF FASHION PRODUCT

Wangmei Xie, Keiya Tabe

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.944-948

WHO CARES ABOUT SUSTAINABILITY ISSUES? EFFECTIVENESS OF FASHION SUSTAINABLE COMMUNICATION OF THE UNITED NATION'S #ACTNOW CAMPAIGN ON PUBLIC ENGAGEMENT

Ziyou Jiang, Jewon Lyu, Sumin Shin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.272-277

THE EFFECT OF SUSTAINABLE FASHION CONTENT ON ATTITUDE TOWARD SUSTAINABLE FASHION, PURCHASE INTENTION, AND EMOTIONAL WELL-BEING

Jihye Yu, Hojae Lee, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1486

HOW ASYMMETRIC SUPPLY CHAIN RELATIONSHIPS AFFECT SUSTAINABLE PRODUCT DEVELOPMENT IN FASHION INDUSTRY

Cagri Talay, Lynn Oxborrow, Helen Goworek

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.281

THE EFFECT OF PRICE STRATEGIES AND MESSAGE APPEALS OF UPCYCLING FASHION BRANDS ON CONSUMERS’ PERCEPTION AND SUSTAINABLE CONSUMPTION

Yoon Hi Sung, Eun Yeon Kang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.206

WHO ARE THE SUSTAINABLE FASHION CONSUMERS? ASYMMETRIC MODELING OF SUSTAINABLE AND NON-SUSTAINABLE FASHION CONSUMERS: A CROSS CULTURAL STUDY BETWEEN KOREA AND CHINA

Hyun Min Kong, Arch G. Woodside, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1592

THE EFFECTS OF BUSINESS TRANSPARENCY ON CONSUMER CONSCIOUS BEHAVIOR, ENVIRONMENTAL CONCERN, AND PURCHASE INTENTION: FOCUSING ON SUSTAINABLE FASHION CULTURE EVALUATION SYSTEM

Heerim Joung, Young Ju Lim, Eunha Chun, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1590-1591

HOW SOCIAL MEDIA COMMUNICATION EFFECTS ON MASS VS. LUXURY FASHION BRANDS’ SUSTAINABLE MARKETING: A CROSS CULTURAL STUDY BETWEEN KOREA AND GERMANY

Hyun Min Kong, Alexander Witmaier, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1588-1589

IMPLEMENTING CREATIVITY AND INNOVATION IN SUSTAINABLE FASHION PRODUCT DEVELOPMENT PRACTICE

Helen Goworek, Lynn Oxborrow

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.941

SUSTAINABLE FASHION PRODUCT DEVELOPMENT USING THE PLM APPROACH

Eunju Ko, Jinghe Han, Eunha Chun, Minyoung Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1623-1624

PERCEIVED VALUE OF SUSTAINABLE FASHION PRODUCTS AND WILLINGNESS TO DIFFUSE POSITIVE E-WOM INFORMATION

Hyun Min Kong, Eunju Ko

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1621-1622

CHANGING CONSUMER ATTITUDE TOWARDS SUSTAINABLE FASHION: A BALANCE THEORY APPROACH

Eunju Ko, Jinghe Han, Yuri Seo

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1620

THE GUIDELINE DEVELOPMENT FOR THE SUSTAINABLE FASHION DESIGN PROCESS BASED ON EMOTIONAL DURABILITY

Ji Hyun Ha, Jee Hyun Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1615-1619

SUSTAINABLE FASHION CONSUMTION BEHAVIOR THROUGH THE ANALYSIS OF CONSUMER TYPES - FOCUSED ON A Q METHODOLOGY AND PURCHASE PERCEPTION MATRIX -

Sangah Song, Eunju Ko

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.661-664