KOREASCHOLAR

AI-BASED SUSTAINABLE SERVICE: CONCEPTUALIZATION AND FUNCTIONAL EFFECTIVENESS

Sadrac Cenophat, Heejung Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.469-474

SUSTAINABLE COMPETITIVE ADVENTAGE OF O4O SERVICE THROUGH ESPORTS: FOCUSING ON ESPORTS CHARACTER EXPERIENCE

Jaehun Kim, Jong-Kuk Shin, Sung Hyun Rhee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.403

E-WOM IN SOCIAL NETWORK PLATFORM SERVICE WITH SUSTAINABLE MARKETING ACTIVITIES

Chang Suk Choi, Sang Jim Kim, Kyung Hoon Kim, Sang Cheol Jeong

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1094-1096