KOREASCHOLAR

WHEN RAINDROPS TURN TO THE SUN SHINING MARKET INTELLIGENCE AND INNOVATIVE BUSINESS MODELS CREATION IN SWISS LUXURY WATCHMAKING INDUSTRY

Maria Bashutkina

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.666-670

MANAGEMENT OF INTANGIBLES: APPLICATION OF THE DYNAMIC MARKETING CAPABILITIES CONCEPT TO EXPLANATION OF UPWARD EXPANSION TREND TO “HYPER LUXURY” IN SWISS WATCHMAKING INDUSTRY

Maria Bashutkina, François Courvoisier

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1460-1467

INTEGRATING TRAVELERS’ HETEROGENEITY IN SUBSCRIPTION CHOICE PROCESSES THROUGH HYBRID CHOICE MODELLING: AN APPLICATION TO THE SWISS RAILWAY MARKET

Salvatore Maione, Lisa Maria Schiestel, Reto Hofstetter

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1286-1292

COGNITIVE COMPUTING AND DYNAMIC MARKETING TO PERSONALIZE FOR THE NEXT GENERATION OF LUXURY SWISS WATCH CUSTOMERS

Wendy K. Bendoni, Maria Bashutkina

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.444-449

BUILDING STRONG LUXURY BRAND IN SWISS WATCHMAKING INDUSTRY

Maria Bashutkina

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.426-435