KOREASCHOLAR

BRIDGING BUSINESSES DIGITALLY: A SYSTEMATIC LITERATURE REVIEW OF B2B COMMUNICATION IN THE DIGITAL AGE

Mariya Onopko, Anastasiya Henk

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1008

ANTECEDENTS, DECISIONS, AND OUTCOMES OF CORPORATE SOCIAL IRRESPONSIBILITY IN SPORTS MEGA-EVENTS: A SYSTEMATIC LITERATURE REVIEW AND AVENUES FOR FUTURE RESEARCH

Reynald Brion, Renan Petersen Wagner, Mariana Bassi Suter

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.828

USING CHATBOT IN CUSTOMER SERVICES CONTEXT – A SYSTEMATIC REVIEW

Wut Tai Ming

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.645

PROTECTION MOTIVATION THOERY IN TOURISM: A SEMI-SYSTEMATIC LITERATURE REVIEW

Shanshan Dai, Mengyang He, Jiashen Wang, Wenkai Zhang, Haixiang Guo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.631

CONSUMER EXPERIENCE IN THE METAVERSE: A SYSTEMATIC REVIEW OF CURRENT KNOWLEDGE, THEORETICAL FOUNDATIONS, AND FUTURE RESEARCH DIRECTIONS

Garim Lee, Hye-Young Kim, Jinsu Park

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.539

THE RISE OF COMPANIONSHIP SERVICE IN THE DIGITAL AND SOCIAL TRANSFORMATION: A SYSTEMATIC LITERATURE REVIEW

Wanyi Chen, Ruizhi Yuan, Martin J. Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.384

RELIGIOUS TOURISM THROUGH A BEHAVIORAL LENS: A SYSTEMATIC LITERATURE REVIEW

Cesya Rizkika Parahiyanti

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.231

DIGITAL SINNERS: A COMPREHENSIVE SYSTEMATIC REVIEW OF ONLINE CONSUMER MISBEHAVIOR LITERATURE OF THE LAST DECADE

Redouane Bakrim, Martin Yong Ho Hyun, Ouidade Sabri, Seoki Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1075

FASHION AND SUSTAINABILITY: A SYSTEMATIC LITERATURE REVIEW

Osmud Rahman, Dingtao Hu, Benjamin C.M. Fung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1015-1016

ANTECEDENTS, MANIFESTATIONS, AND OUTCOMES OF CORPORATE ACTIVISM: A SYSTEMATIC LITERATURE REVIEW

Selma Saracevic, Bodo B. Schlegelmilch

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.994

CUSTOMER ENGAGEMENT VALUE (CEV) IN THE SUBSCRIPTION ECONOMY: A SYSTEMATIC LITERATURE REVIEW

Stuart Allan, Tony Woodall, Elmina Homapour, Mojtaba Poorrezaei

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.910

CROSS CHANNEL INTEGRATION FOR RETAILERS: A SYSTEMATIC REVIEW AND FUTURE AGENDAS

Geunho Baek

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.896

CONSUMERS’ ONLINE BRAND-RELATED ACTIVITIES (COBRAS): A SYSTEMATIC REVIEW

Naziyet Uzunboylu, Demetris Vrontis, Yioula Melanthiou, Ioanna Papasolomou

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.462-467

POLICY IMPLICATIONS FOR CONDOM USE IN ASIA: A SYSTEMATIC REVIEW

Jeawon Kim, Bo Pang, Samanthika Gallage, Sameer Deshpande, Mai Nguyen, Denni Arli, Marat Bakpayev, Haruka Fujihira, Mohammad Kadir

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1312-1320

SYSTEMATIC REVIEW OF OMNICHANNEL RETAILING AND FUTURE RESEARCH AVENUES

Anh Thi Van Nguyen, Thinh Hoang, Robert McClelland, Nga Viet Le, Len Thi Dinh

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.901-902

THE CUSTOMER ENGAGEMENT CONSTRUCT IN THE CONTEXT OF HOSPITALITY AND TOURISM: A SYSTEMATIC LITERATURE REVIEW

Noppadol Manosuthi, Maroun Aouad

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.801

ALL HAIL GOOGLE LLC; GOOGLE SCHOLAR AS AN ALTERNATIVE SYSTEMATIC LITERATURE REVIEW TOOL

James Durl, Bo Pang, Griffith, Timo Dietrich

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.30