KOREASCHOLAR

THE ROLE OF QR CODES IN GREEN ADVERTISEMENTS: AN EMPIRICAL RESEARCH COMBINING TAM AND PERCEIVED GREEN VALUE AND GREEN TRUST

Siwei Li, Morikazu Hirose, Yuting Liu, Kei Mineo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.736-745

THE BRAND VALUE CHAIN OF ONLINE INSURANCE BROKERS: TAM AND PERCEIVED VALUE APPROACH

Rachata Rungtrakulchai, Maneerat Kor-Udom

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1392-1404

AN EMPIRICAL STUDY ON CONSUMER PURCHASE INTENTION AND IWOM BASED ON TAM

Guofeng Li

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2151-2156