KOREASCHOLAR

TV FOOD COMMERCIALS AIMED AT CHILDREN: CONTENT ANALYSIS FROM CULTURAL AND ETHICAL PERSPECTIVES

Jelena Filipovic

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.144

THE ROLE OF MUSICAL PRIMING IN INDUCING BRAND RECALL IN TV COMMERCIALS

Gabriel Levrini

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.551-553

GENDER MATTERS: EXAMINING INFLUENCE OF BOLLYWOOD ON PURCHASE OF FASHION

Sanjukta Pookulangara, Tammy Kinley, Bharath Josiam, Daniel Spears, Kirti Dutta

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1491-1493