KOREASCHOLAR

CROSS-NATIONAL COMPARISON OF HOW CONSUMERS REACT TO VIRTUAL TRY-ON TECHNOLOGY: THE CASE OF US AND TAIWAN

Tunmin (Catherine) Jai, Yu Ju (Rubie) Kao, Shan-Ying Shih

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.680

THE ASIAN MILLENNIAL COSMOPOLITANS IN TAIWAN NIGHT MARKET

Kezia Sarah Abednego, Faye Jufei Kao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.788-792

GREEN LABEL CREDIBILITY, ENVIRONMENTAL CONCERNS, AND GREEN HOTEL STAYING INTENTIONS IN TAIWAN

Norman Peng, Annie Chen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1629-1633

THE CULTURAL CONTEXT OF MIDDLE-AGED WOMEN’S COSMETICS SHOPPING AND CONSUMPTION IN TAIWAN

Chih-Yu Liu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1149-1150

INVESTIGATING CONSUMER IMPULSE BUYING CHOICE IN VARIOUS SITUATIONS- A CROSS-CULTURAL STUDY ON THE CONSUMERS FROM THE UK AND TAIWAN

Jenny Ma

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.137-148