KOREASCHOLAR

IMPACT OF GENERATIVE AI VIRTUAL FITTING SERVICES CHARACTERISTIC ON CONSUMER BEHAVIOR: MEDIATING ROLE OF TECHNOLOGY ACCEPTANCE AND EMOTIONAL RESPONSES

Eunyoung Park, Eunju Ko

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.612

IMPORTANCE OF HEDONIC MOTIVATIONS AND TRUSTS IN FOOD TECHNOLOGY ACCEPTANCE

Inhaeng Jung, Amit Sharma

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.544-545

TRENTS OF APPLYING SELF-SERVIE TECHNOLOGIES (SSTs) TO SMART HOTELS IN CHINA: AN EMPIRICAL STUDY OF EXTENDED TECHNOLOGY ACCEPTANCE MODEL

Botian Lei, Fu-Mei Chuang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1620

PRIVATE OR PROVIDED? CONSUMER ACCEPTANCE OF DIFFERENT TYPES OF IN-STORE MOBILE SELF-SCANNING TECHNOLOGY

Stefanie Sohn, Barbara Seegebarth

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1507-1521

AGED CONSUMERS’ ACCEPTANCE OF THE PERSONAL VOICE ASSISTANT TECHNOLOGY: TECHNOLOGY ACCEPTANCE MODEL

Brian T Hart, Graham Ferguson, Saadia Shabnam

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.213-219