KOREASCHOLAR

THE IMPORTANCE OF RETAIL BRAND COMMUNITY: CONSIDERATION FROM BRAND COMMUNITY AND SOCIAL IDENTITY THEORY

Tetsuma Emmaru

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.849

MERGING THEORY AND PRACTICE: IS IT IMPORTANT TO SEPARATE MARKETING AGILITY AND AGILE MARKETING?

Dorottya Sári, Tony C. Garrett

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.673-674

OLDER ADULTS’ ADOPTION BEHAVIOR OF MOBILE HEALTH (MHEALTH) APPS: INTEGRATING TECHNOLOGY READINESS WITH PROTECTION MOTIVATION THEORY

Doyeon Won, Weisheng Chiu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.407

DRINKING SPACES AND CONSUMER CHOICE: A TEST OF FORAGING THEORY APPLIED TO UK PUBLIC HOUSES

Victoria Wells, Nadine Waehning, Kathryn Arnold, Ignazio Cabras

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.304-305

AN EMPIRICAL STUDY OF STAKEHOLDER THEORY USING CONSUMER PURCHASE INTENTION

Ryo Shimizu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.265-266

EXPLORING CONSUMERS’ PRO-ENVIRONMENTAL DECISION PROCESS ABOUT GREEN HOTELS: THE ROLE OF THE VALUE-BELIEF-NORM THEORY, GREEN TRUST, and eWOM

Kyeongwon Kwon, Jaejin Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.46-47

CONVERTING SHOPPERS’ IMPULSIVE BUYING TENDENCY IN LIVE STREAMING: INTEGRATING SIGNALLING THEORY WITH SOCIAL EXCHANGE THEORY

Xi Luo, Yangfan Cao

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.10

AN EMPIRICAL STUDY ON THE FASHION CYCLE THEORY THROUGH STYLE TREND ANALYSIS OF WOMEN’S ONLINE FASHION SHOPPING MALLS IN KOREA

ChiSung An, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1487

HOPE, FEAR, AND CONSUMER BEHAVIORAL CHANGE AMID COVID-19: A CONCEPTUAL MODEL BASED ON THE PROTECTION MOTIVATION THEORY

Jiyoung Kim, Jihye Min, Kiseol Yang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1224-1225

SOCIAL CAPITAL THEORY: ACADEMIC SOCIAL NETWORKING SITES

Jelena Filipovic, Maja Arslanagic Kalajdzic

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1169

A GROUNDED THEORY STUDY ON ROLE OF RETAILERS DURING BRAND SCANDAL

Sunaina Kapoor, Saikat Banerjee

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1089

IMPLEMENTING SELF-DETERMINATION THEORY (A-R-C- THEORY) IN COUNTRY IMAGE EVALUATIONS. THE CASE OF GREECE, CYPRUS, ISRAEL, AND EGYPT. A THEORETICAL CONCEPTUAL FRAMEWORK

Katerina G. Papakonstantinou, Artemis Panigyraki

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.767-779

A GROUNDED THEORY STUDY OF FINANCIAL WELL-BEING OF INTERNATIONAL STUDENTS ACCORDING TO FINANCIAL CULTURE AND STRESS

Heejung Park, Matthew Lunde

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.317-321

BRAND TRANSGRESSIONS AND BRAND RECOVERY IN THE CONTEXT OF SACRED CONSUMPTION: AN INSTITUTIONAL THEORY PERSPECTIVE

Simran Kaur, Pervaiz Ahmed, Chong Yit Sean, Yunus Ali

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.81-82

CORPORATE SOCIAL RESPONSIBILITY AND INTERNAL MARKETING: AN ANALYSIS USING REGULATORY FOCUS THEORY

Lin Lin

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1603-1604

USE OF ITEM RESPONSE THEORY IN MARKETING RESEARCH

Seock-Ho Kim, John Hulland, Hyo Jin Eom

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1503

AN EXTENDED PROTECTION MOTIVATION THEORY MODEL OF ENERGY SAVINGS AND CARBON REDUCTION BEHAVIORAL INTENTIONS --THE MEDIATION ROLE OF PROTECTION MOTIVATION

Mei-Fang Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1168

EVOLUTION OF DIGITAL MARKETING: THEORY AND PRACTICE FROM KEY RESOURCES

Juran Kim, Seungmook Kang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.903

THE ROLE THAT INNOVATION AND STRATEGY PLAYS IN VALUE DRIVER THEORY TO CREATE ENTERPRISE VALUE

Paul Wendee, Fiona Sussan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.720

CUSTOMER ENGAGEMENT MEASUREMENT IN SOCIAL MEDIA: FROM THEORY TO PRACTICE

Othman Boujena, Isabelle Ulrich, Aikaterini Manthiou, Bruno Godey

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.677