KOREASCHOLAR

THE EFFECT OF TOUCH DEVICES ON PRODUCT LIKING

John Yi, Jesper Nielsen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1040

BEYOND THE TOUCH: ANALYZING THE PURCHASING BEHAVIOUR USING AUGMENTED REALITY AND ONLINE REVIEWS

Aihoor Kayoom Aleem, Sandra Maria Correia Loureiro, Jéssica Francisco Martinho

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.631-636

FROM TOUCH & FEEL TO TOUCHSCREEN SHOPPING OF COLOUR COSMETICS: ANALYZING DRIVERS OF BEHAVIOURAL INTENTION AND LOYALTY AMONG MILLENNIAL WOMEN IN EMERGING ECONOMIES

Anjali Chopra, Monica Khanna, Isaac Jacob

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1496-1497

OFFLINE TOUCH AND ONLINE RETAILING: EVIDENCE FROM A FIELD EXPERIMENT

Sanghwa Kim, Jeonghye Choi, Seung Hyun Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.204

EFFECTS OF FIRM PRESENCE IN CUSTOMER-OWNED TOUCH POINTS: A SELF-DETERMINATION PERSPECTIVE

Ali Yakhlef, Fredrik Nordin, Tea Dahlgren

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.714

THE INFLUENCE OF CONSUMER BELIEF ABOUT USING MOBILE TOUCH ID FOR IN-APP PAYMENTS: THE ROLES OF PERCEIVED CONVENIENCE, SECURITY, AND PRIVACY

Eunsin Joo

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.218

HOW CONSUMERS RELY ON SUBSTITUTES FOR HAPTIC INFORMATION UNDER NON-TOUCH SHOPPING ENVIRONMENT

Tomoko KAWAKAMI

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1580-1584

DIGITAL TOUCH POINTS OF LEISURE TRAVELLERS FROM EMERGING MARKETS: A CASE OF BRIC COUNTRIES

Sanjay Nadkarni, Chris Dutt, Terry Kane

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.681-695