KOREASCHOLAR

EFFECTS OF VIRTUAL HUMAN ON TOURISM MARKETING IN DIGITAL TOURISM CONTEXT

Huimin Xu, Juran Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1101

BRIDGING CULTURES: EMPOWERING TOURISTS’ INTERCULTURAL COMPETENCE BY LEVERAGING PERSONALISED DESTINATION EXPERIENCES FOR SUSTAINABLE GROWTH

Evangelia Rapti, Georgia Zouni, Dimitra-Margieta Lykoudi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.770-773

EFFECT OF INDONESIA MYTH TOURISM STORY MARKETING TO GLOBAL TOURIST VISITING INTENTION

Claudia, Mustika Sufiati Purwanegara

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.198-199

IN SEARCH OF BALANCED MARKET ORIENTATION: INTERNAL MARKETING, EXTERNAL MARKETING AND THE ROLE OF CULTURE IN THE TOURISM SECTOR

Antonios A. Giannopoulos, George J. Avlonitis

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1957-1962