KOREASCHOLAR

EXPLORING AI WEBSITE ADVERTISING EFFECTIVENESS THROUGH THE LENS OF EMOTIONS: A CASE OF TRAVEL COMPARISON WEBSITES

Antonia Tsadioti, Esra Asif

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.917-922

THE CONSUMER PERCEPTION OF DARK PATTERNS ON ONLINE TRAVEL PLATFORMS

Jungwon Nam, Su Jin Yang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.838

THE IMPACT OF ONLINE TRAVEL PLATFORMS’ PRICE DISCRIMINATION ON TOURIST BEHAVIORS

Yuan Wang, Leping You

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.626

EXPLORING TRAVEL SERVICE SHOPPING: SINGLE SOURCE PANEL LOG AND SURVEY DATA

So-La Yoon, Kijung Choi, Sejung Marina Choi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.567-570

IL VIAGGIO TRAVEL: A CASE STUDY OF ACCESSIBLE TOURISM IN COSTA RICA

Yawei Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.456

CUSTOMERS' PERCEPTIONS OF AIR TRAVEL: INVESTIGATING CONVERGENCE VIA AN IPA APPROACH

Ana Brochado, Michael Troilo, Álvaro Rosa

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.453-454

RELATIONSHIPS AMONG AI INFLUENCER'S CHARACTERISTICS, PARASOCIAL RELATIONSHIP, PERCEIVED CREDIBILITY, AND TRAVEL INTENTION

Gyeonghyun Jo, Jaehun Kim, Qi Jiang, Kyung Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.379

UNVEILING TRAVEL INFLUENCER EFFECTS THROUGH SOCIAL COMPARISON: EXAMINING WISHFUL TRAVELING AND COMPULSIVE TRAVEL VIDEO BROWSING

Chien-Wen Chen, Mingchang Chih, Duong Thuy Trang Nguyen, Hoang-Thanh Duong

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.48

SPEECH VOICE CUES AND ENGAGEMENT IN TRAVEL LIVE STREAMING

Mengfan Li, Mingming Cheng

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.35

PREDICTING USER ENGAGEMENT IN ONLINE TRAVEL SHOPPING COMPANY’S INSTAGRAM: A TRANSFER LEARNING APPROACH

Hyunsang Son, Young Eun Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.457

ANIMOSITY AND AFFINITY EFFECTS ON TRAVEL INTENTIONS: MANAGEMENT AND MARKETING IMPLICATIONS

Anna Farmaki, Nikolaos Pappas, Christina Karadimitriou

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.302-303

THE EFFECT OF ONLINE TRAVEL REVIEWS (OTR) ON TRAVELLERS’ DECISION REGARDING TOURIST ATTRACTION CHOICE: THE CASE OF TRIPADVISOR

Nayeema Ahmed, Hong Yu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.297-301

PHYGITAL MARKETING: A NEW APPROACH TO TRIGGER TRAVEL INTENTIONS

Elisa Mameli, Brigitte Stangl

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.218-222

THE EFFECT OF FEAR-OF-MISSING-OUT (FOMO) LADEN INFLUENCER MARKETING ON TRAVEL DESTINATION PROMOTION

Daisy Lee, Tai Ming Wut, Calvin Wan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.118

A SHORT ABSTRACT: TRAVEL DESTINATION IMAGE CHANGE ANALYSIS WITH PYTHON AND CONTENT ANALYSIS

Li Huang, Jerome Yen, Matthew Tingchi Liu, Ziying Mo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1576

A SHORT ABSTRACT: TRAVEL DESTINATION IMAGE CHANGE ANALYSIS WITH PYTHON AND CONTENT ANALYSIS

Li Huang, Jerome Yen, Matthew Tingchi Liu, Ziying Mo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1489

THE EFFECT OF NOSTALGIA ON SATELLITE FANS’ PSYCHOLOGICAL COMMITMENT, WELL-BEING, AND TRAVEL INTENTION TO TEAM SPORT EVENT

Heetae Cho, Weisheng Chiu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1472-1474

MINING LINKS BETWEEN TRAVEL MOTIVATIONS AND MENTAL REPRESENTATION OF DESTINATIONS FROM TWITTER POSTINGS

Daniel Hardt, Fumiko Kano Glückstad

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1025-1029

BACKPACKERS’ ONLINE ACTIVITIES DURING THEIR TRAVEL JOURNEY AND E-WORD-OF-MOUTH

Silvia Cacho-Elizondo, Catherine Lejealle, Jean Michel Chapuis

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.971-976

IMPACT OF VIRTUAL REALITY ON SHOPPING EXPERIENCE WITH TRAVEL PACKAGES

Enrique Bigne, Patricio Maturana

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.716-735