KOREASCHOLAR

ANIMOSITY AND AFFINITY EFFECTS ON TRAVEL INTENTIONS: MANAGEMENT AND MARKETING IMPLICATIONS

Anna Farmaki, Nikolaos Pappas, Christina Karadimitriou

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.302-303

PHYGITAL MARKETING: A NEW APPROACH TO TRIGGER TRAVEL INTENTIONS

Elisa Mameli, Brigitte Stangl

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.218-222

UNDERSTANDING CONTINUED USE INTENTIONS OF TRAVEL APP USERS

Kijung Choi, Ying Wang, Beverley Sparks, Sejung Marina Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.704-709