KOREASCHOLAR

WHY FLEXIBILITY BENEFITS TOURIST EXPERIENCE: THE ROLE OF (NOT) NEEDING FOR GOAL CLOSURE

Iris Xue, Scott McCabe

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.25

THE EFFECT OF ONLINE TRAVEL REVIEWS (OTR) ON TRAVELLERS’ DECISION REGARDING TOURIST ATTRACTION CHOICE: THE CASE OF TRIPADVISOR

Nayeema Ahmed, Hong Yu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.297-301

DIGITAL TOUCH POINTS OF LEISURE TRAVELLERS FROM EMERGING MARKETS: A CASE OF BRIC COUNTRIES

Sanjay Nadkarni, Chris Dutt, Terry Kane

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.681-695